This weekend we wrapped a spring campaign with Alyeska Resort, the state’s premier ski mountain. The multi-week advertising shoot began in March and proved a worthy challenge for us as well as the resort’s marketing department. AK doesn’t have agencies to supply athletic talent; we recruited from the local ski community. Chugach weather is fickle (and cruel!); when you need bluebird, it’ll dump two feet or even worse, rain on you. The key to success was working closely with the marketing staff and mountain ops to get people where they needed be on short notice when the weather cooperated. Our assignment was to produce resort lifestyle photography from several different set-ups. Most focused on family activities at the resort. One exception being the impromptu shot ski shoot at the Sitzmark Bar.