SKHOOP-ing Around Japan

This year started off with a shoot for the Swedish clothing line SKHOOP in the spectacular winter wonderland of northern Japan. Our mission was to produce work that showcased the active lifestyle and travel with a sense of adventure that the brand is known for. This was pretty easy to do in the small Japanese mountain towns we chose as locations. For westerners, the country is the definition of exotic. Something astonishing, or confusing, lies around every corner. The feel of these small villages was perfect for the photography we envisioned with subtle earth tones acting as a neutral backdrop for SKHOOP’s signature bright colors. Plus it snowed almost the entire time; it was like working in a holiday snow globe on some days. Not a bad deal when you’re shooting for a Scandinavian client that deals in winter apparel. We were stoked to collaborate with SKHOOP and bring them on as a client. First off we’re big fans of their puffy skirts (if you’ve never tried one, do it). And their brand is so visually appealing with bright colors and being well designed. The work should start to show this fall on the client’s site and new clothing line.

Cheers | Matt & AgnesJPNTVL20130121-040-01JPNTVL20130125-821 Follow what we do while we do it on Facebook or Twitter