Earlier this summer we were invited to beautiful Steamboat Springs, Colorado for a commercial shoot with the apparel brand Smartwool. Over the course of a few days, we worked with their creative team to illustrate taking the gym outdoors to showcase next year’s spring lineup. It was satisfyingly like running our own boot camp with crew call at zero dark thirty and push ups in an alpine meadow at 4am to catch sunrise. Though when it came time to keep up with our Coloradan talent at the 10,000-foot location, the joke was usually on us (our home in Alaska sits at 1,200 ft). The amount of local support was inspiring. Graham from Manic Training helped put together the workouts and local brand Honey Stinger kept all us fueled. The work will be used in Smartwool’s ads, collateral and distributed to their retailers world wide starting this fall. Check out more from this shoot at our site.
Matt & Agnes | HagePhoto