Last fall we were called upon to up our production game. Seattle-based mountain apparel brand Outdoor Research wanted us to setup a shoot with a couple of their sponsored athletes to showcase their new alpine jacket: the Deviator. They needed video assets in addition to the photography that we usually produce for them. Since we had slowly been incorporating video into our projects, we were stoked. It was game time.
And on a climbing shoot nonetheless. We met up with Salt Lake City climbers Jewell Lund and Kyle Dempster in the dark at a trailhead in Big Cottonwood Canyon for the hour hike up to Sundial Peak. They recommended the climb Eleventh Hour on the 10,000 ft peak as a good location for the shoot. A big factor for the decision was finding an objective that maximized sun exposure on the cold October day.
Both Jewell and Kyle are accomplished alpinists, which simplified the production. They were able to rig the line for photography at various places on the spire and worked with us to get the best angles for the shoot. With less than 12 hours of daylight, we had to work fast. Since we only had this one day with these two, producing the video assets took priority. We still managed to shoot a solid take of imagery, but not nearly the amount and variety if we’d been focused on photography alone.
Outdoor Research incorporated our field work with their in studio shoot to produce the video showcasing their new alpine jacket. Meager as it was, a couple pictures from the day were also used in various marketing to showcase the Deviator jacket and sponsored athlete Jewell Lund. After a jam-packed production day, it feels good to see the hard work pay off. And it’s also good to know that we couldn’t have done it without the dedication of everyone on the team.
Cheers | Matt & Agnes